The PARIS Forums


Home » The PARIS Forums » PARIS: Main » Wow, Apple and Avid Technology pull out of NAB.
Wow, Apple and Avid Technology pull out of NAB. [message #95741] Thu, 07 February 2008 20:18 Go to next message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_conference.html

http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent%2Fview%2F3391&langpair=it%7Cen&hl=i t&ie=UTF-8
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95743 is a reply to message #95741] Thu, 07 February 2008 19:47 Go to previous messageGo to next message
Dedric Terry is currently offline  Dedric Terry   UNITED STATES
Messages: 788
Registered: June 2007
Senior Member
Trade shows seem to be losing too much ground to the net. Just quicker and
cheaper to reach customers that way than setting up a booth for mainly other
companies to walk by.

My guess anyway...

On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
<excelsm@hotmail.com> wrote:

>
> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_conf
> erence.html
>
> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent%2
> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95745 is a reply to message #95743] Thu, 07 February 2008 20:57 Go to previous messageGo to next message
Chris Ludwig is currently offline  Chris Ludwig   UNITED STATES
Messages: 868
Registered: May 2006
Senior Member
Hi Dedric,
Yes probably the case with Apple. I think Apple in general just don't
need ot every do trade shows.
They already have MacWorld and with Apple stores and resellers you can
pretty much find out or see anything you want so not much point.


For Avid it was probably the utter lack of a something worth while to show.
Both Premiere, Final Cut and even Vegas are kicking their ass.
They have upgrade and support policies that make Waves and Digi seem
like Reaper in comparison.
Unlike Digi they do not have stable and compatible software hardware for
any current PC or MAC sense like version 5.2.
Premiere and Final Cut are sooo far ahead of them at this point it's silly.

Chris



Dedric Terry wrote:
> Trade shows seem to be losing too much ground to the net. Just quicker and
> cheaper to reach customers that way than setting up a booth for mainly other
> companies to walk by.
>
> My guess anyway...
>
> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
> <excelsm@hotmail.com> wrote:
>
>
>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_conf
>> erence.html
>>
>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent%2
>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>
>>
>
>

--
Chris Ludwig
ADK
chrisl@adkproaudio.com <mailto:chrisl@adkproaudio.com>
www.adkproaudio.com <http://www.adkproaudio.com/>
(859) 635-5762
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95746 is a reply to message #95745] Thu, 07 February 2008 22:20 Go to previous messageGo to next message
Neil is currently offline  Neil
Messages: 1645
Registered: April 2006
Senior Member
I'm gonna disagree... don't forget this is the NAB, not the AES
or the NAMM show. I think it's: a.) Avid/Digi thinks they have
the broadcast market locked-up, so why bother going to the
show, especially when a lot of TV groups are now just sending
engineers from each station or perhaps even just the VP of engineering for
the entire group. IOW if they can't get the production guys in front of their
stuff, why bother? The engineering types aren't going to be impressed with
what it can
do. And from Apple's point of view: b.) If Avid's not going,
why should we worry about it? We'll just go after them on a
cost basis (Final Cut Pro vs. various Avid permutations are
about the ONLY instance where Apple can compete on a price-for-
performance basis!)

Neil




Chris Ludwig <chrisl@adkproaudio.com> wrote:>Hi Dedric,
>Yes probably the case with Apple. I think Apple in general just don't
>need ot every do trade shows.
>They already have MacWorld and with Apple stores and resellers you can

>pretty much find out or see anything you want so not much point.
>
>
>For Avid it was probably the utter lack of a something worth while to show.
>Both Premiere, Final Cut and even Vegas are kicking their ass.
>They have upgrade and support policies that make Waves and Digi seem
>like Reaper in comparison.
>Unlike Digi they do not have stable and compatible software hardware for

>any current PC or MAC sense like version 5.2.
>Premiere and Final Cut are sooo far ahead of them at this point it's silly.
>
>Chris
>
>
>
>Dedric Terry wrote:
>> Trade shows seem to be losing too much ground to the net. Just quicker
and
>> cheaper to reach customers that way than setting up a booth for mainly
other
>> companies to walk by.
>>
>> My guess anyway...
>>
>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>> <excelsm@hotmail.com> wrote:
>>
>>
>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_conf
>>> erence.html
>>>
>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent%2
>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>
>>>
>>
>>
>
>--
>Chris Ludwig
>ADK
>chrisl@adkproaudio.com <mailto:chrisl@adkproaudio.com>
>www.adkproaudio.com <http://www.adkproaudio.com/>
>(859) 635-5762
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95747 is a reply to message #95745] Thu, 07 February 2008 21:39 Go to previous messageGo to next message
Dedric Terry is currently offline  Dedric Terry   UNITED STATES
Messages: 788
Registered: June 2007
Senior Member
Hi Chris,

I've heard speculation from video producers that Avid is putting more into
their road show than trade shows, but there is also the minor issue of
decreased earnings and bringing on a new CAO to forge a new direction for
the company. I think they see the writing on the wall - they may be
established, but they aren't gaining new ground - just maintaining, barely.

Yes, you are right, FCP is kicking their butts royally. Avid rooms are
being bypassed for FCP on bigger and bigger projects here in the corporate
and advertising markets.

Regards,
Dedric

On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
<chrisl@adkproaudio.com> wrote:

> Hi Dedric,
> Yes probably the case with Apple. I think Apple in general just don't
> need ot every do trade shows.
> They already have MacWorld and with Apple stores and resellers you can
> pretty much find out or see anything you want so not much point.
>
>
> For Avid it was probably the utter lack of a something worth while to show.
> Both Premiere, Final Cut and even Vegas are kicking their ass.
> They have upgrade and support policies that make Waves and Digi seem
> like Reaper in comparison.
> Unlike Digi they do not have stable and compatible software hardware for
> any current PC or MAC sense like version 5.2.
> Premiere and Final Cut are sooo far ahead of them at this point it's silly.
>
> Chris
>
>
>
> Dedric Terry wrote:
>> Trade shows seem to be losing too much ground to the net. Just quicker and
>> cheaper to reach customers that way than setting up a booth for mainly other
>> companies to walk by.
>>
>> My guess anyway...
>>
>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>> <excelsm@hotmail.com> wrote:
>>
>>
>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>> nf
>>> erence.html
>>>
>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>> %2
>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>
>>>
>>
>>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95786 is a reply to message #95746] Fri, 08 February 2008 22:44 Go to previous messageGo to next message
Dedric Terry is currently offline  Dedric Terry   UNITED STATES
Messages: 788
Registered: June 2007
Senior Member
Anyone hear the rumor from more than one independant source that Apple might
be (or may have already) selling it's Pro Apps division (Thompson/Grass
Valley being the rumored buyer).

Again, just a net rumor, so it might have been started by Sasquatch, or
those guys that mess with Sasquatch on the beef jerky commercials.
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95787 is a reply to message #95786] Sat, 09 February 2008 00:53 Go to previous messageGo to next message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
Damn, I hope not. Anything can happen. Apple sure seem to be cutting back
on things like FW, maybe this is a sign.

Dedric Terry <dterry@keyofd.net> wrote:
>Anyone hear the rumor from more than one independant source that Apple might
>be (or may have already) selling it's Pro Apps division (Thompson/Grass
>Valley being the rumored buyer).
>
>Again, just a net rumor, so it might have been started by Sasquatch, or
>those guys that mess with Sasquatch on the beef jerky commercials.
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95788 is a reply to message #95787] Sat, 09 February 2008 00:06 Go to previous messageGo to next message
Jamie K is currently offline  Jamie K   UNITED STATES
Messages: 1115
Registered: July 2006
Senior Member
I haven't heard that one, Dedric. What's the source on that?

I'd be surprise if it were true. Apple sells a lot of their priciest
hardware based on having production-ready software available. It makes
the Mac a viable platform for the media production market, a market
where people spend for speed. Jobs is also into that market from other
angles, with Pixar and as a distributor of content via iTunes. It all
fits together.

But if it were true, it would be interesting if the new company would
port the Pro Apps to Linux...

Cheers,
-Jamie
www.JamieKrutz.com


James McCloskey wrote:
> Damn, I hope not. Anything can happen. Apple sure seem to be cutting back
> on things like FW, maybe this is a sign.
>
> Dedric Terry <dterry@keyofd.net> wrote:
>> Anyone hear the rumor from more than one independant source that Apple might
>> be (or may have already) selling it's Pro Apps division (Thompson/Grass
>> Valley being the rumored buyer).
>>
>> Again, just a net rumor, so it might have been started by Sasquatch, or
>> those guys that mess with Sasquatch on the beef jerky commercials.
>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95790 is a reply to message #95786] Sat, 09 February 2008 08:41 Go to previous messageGo to next message
TCB is currently offline  TCB
Messages: 1261
Registered: July 2007
Senior Member
Haven't heard that rumor, but I'm out of the loop these days. That said, it
makes some business sense. Apple has long since hitched its business wagon
to consumer products, the high end stuff might be taking up a lot of time/effort
for marginal returns. Who knows? Just be sure to buy a new iPhone ASAP.

TCB

Dedric Terry <dterry@keyofd.net> wrote:
>Anyone hear the rumor from more than one independant source that Apple might
>be (or may have already) selling it's Pro Apps division (Thompson/Grass
>Valley being the rumored buyer).
>
>Again, just a net rumor, so it might have been started by Sasquatch, or
>those guys that mess with Sasquatch on the beef jerky commercials.
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95791 is a reply to message #95788] Sat, 09 February 2008 08:18 Go to previous messageGo to next message
Dedric Terry is currently offline  Dedric Terry   UNITED STATES
Messages: 788
Registered: June 2007
Senior Member
Here's the original source from this week:
http://provideocoalition.com/index.php/fcapria/story/apple_a vid_and_nab/

and another from the same author, though earlier last year:
http://www.capria.tv/2007/09/21/apple-looking-to-sell-proapp s-division-proba
bly-not/

It may just be fueled, or even originated simply on Apple's (then rumored,
now confirmed) pull out from NAB (which likely means nothing in and of
itself).

I could see it from a pure business standpoint in that Apple's mainstay
really is products like the iPod, iTunes, iPhone, etc. The pro market is a
boost in reputation, but likely doesn't compare to iTunes sales. However,
as you noted, Apple is about selling a package, and to split a pro package
doesn't make sense on its' own. Rumors are what they are - rumors. ;-)

Dedric


On 2/9/08 1:06 AM, in article 47ad6238@linux, "Jamie K"
<Meta@Dimensional.com> wrote:

>
> I haven't heard that one, Dedric. What's the source on that?
>
> I'd be surprise if it were true. Apple sells a lot of their priciest
> hardware based on having production-ready software available. It makes
> the Mac a viable platform for the media production market, a market
> where people spend for speed. Jobs is also into that market from other
> angles, with Pixar and as a distributor of content via iTunes. It all
> fits together.
>
> But if it were true, it would be interesting if the new company would
> port the Pro Apps to Linux...
>
> Cheers,
> -Jamie
> www.JamieKrutz.com
>
>
> James McCloskey wrote:
>> Damn, I hope not. Anything can happen. Apple sure seem to be cutting back
>> on things like FW, maybe this is a sign.
>>
>> Dedric Terry <dterry@keyofd.net> wrote:
>>> Anyone hear the rumor from more than one independant source that Apple might
>>> be (or may have already) selling it's Pro Apps division (Thompson/Grass
>>> Valley being the rumored buyer).
>>>
>>> Again, just a net rumor, so it might have been started by Sasquatch, or
>>> those guys that mess with Sasquatch on the beef jerky commercials.
>>>
>>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95804 is a reply to message #95791] Sat, 09 February 2008 13:08 Go to previous messageGo to next message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
Many times there is some truth to the rumors. I see through the anti Mac
bias in this article of minimizing Apples importance to NAB, and the kool-Aid
comment and the employees are getting ready to abandon ship stuff, also a
bit of a bash of FCP, which makes me suspicious. There are people that still
want to belittle Apple as being a toy company with their mickey mouse computers,
not a serious computer company. At the same time this article could be
true.

I don't know why Apple would do this, it's not like they need the money,
but if they are losing money, I guess they would sell. So will they sell
off QuickTime also? Unfortunately many times these rumors end up being true.
Apple has been making moves that are geared towards consumer products.

Apple did stop development on Claris Works (Apple Works). Apple did spin
off FileMaker Pro, Apple also damaged iMovie by dumbing it down, so anything
is possible. I guess it's time to buy the latest versions of FCP and Logic
before the prices go way up.

Dedric Terry <dterry@keyofd.net> wrote:
>
>Here's the original source from this week:
> http://provideocoalition.com/index.php/fcapria/story/apple_a vid_and_nab/
>
>and another from the same author, though earlier last year:
> http://www.capria.tv/2007/09/21/apple-looking-to-sell-proapp s-division-proba
>bly-not/
>
>It may just be fueled, or even originated simply on Apple's (then rumored,
>now confirmed) pull out from NAB (which likely means nothing in and of
>itself).
>
>I could see it from a pure business standpoint in that Apple's mainstay
>really is products like the iPod, iTunes, iPhone, etc. The pro market is
a
>boost in reputation, but likely doesn't compare to iTunes sales. However,
>as you noted, Apple is about selling a package, and to split a pro package
>doesn't make sense on its' own. Rumors are what they are - rumors. ;-)
>
>Dedric
>
>
>On 2/9/08 1:06 AM, in article 47ad6238@linux, "Jamie K"
><Meta@Dimensional.com> wrote:
>
>>
>> I haven't heard that one, Dedric. What's the source on that?
>>
>> I'd be surprise if it were true. Apple sells a lot of their priciest
>> hardware based on having production-ready software available. It makes
>> the Mac a viable platform for the media production market, a market
>> where people spend for speed. Jobs is also into that market from other
>> angles, with Pixar and as a distributor of content via iTunes. It all
>> fits together.
>>
>> But if it were true, it would be interesting if the new company would
>> port the Pro Apps to Linux...
>>
>> Cheers,
>> -Jamie
>> www.JamieKrutz.com
>>
>>
>> James McCloskey wrote:
>>> Damn, I hope not. Anything can happen. Apple sure seem to be cutting
back
>>> on things like FW, maybe this is a sign.
>>>
>>> Dedric Terry <dterry@keyofd.net> wrote:
>>>> Anyone hear the rumor from more than one independant source that Apple
might
>>>> be (or may have already) selling it's Pro Apps division (Thompson/Grass
>>>> Valley being the rumored buyer).
>>>>
>>>> Again, just a net rumor, so it might have been started by Sasquatch,
or
>>>> those guys that mess with Sasquatch on the beef jerky commercials.
>>>>
>>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95812 is a reply to message #95804] Sat, 09 February 2008 16:19 Go to previous messageGo to next message
rick is currently offline  rick   UNITED STATES
Messages: 1976
Registered: February 2006
Senior Member
first, i'm not bashing apple as they are not doing what any large
company does (or did) when buying another company...do what you can
minimally to maximize profits then sell.


On 10 Feb 2008 07:08:51 +1000, "James McCloskey"
<excelsm@hotmail.com> wrote:

>
>Many times there is some truth to the rumors. I see through the anti Mac
>bias in this article of minimizing Apples importance to NAB, and the kool-Aid
>comment and the employees are getting ready to abandon ship stuff, also a
>bit of a bash of FCP, which makes me suspicious. There are people that still
>want to belittle Apple as being a toy company with their mickey mouse computers,
>not a serious computer company. At the same time this article could be
>true.
>
>I don't know why Apple would do this, it's not like they need the money,
>but if they are losing money, I guess they would sell. So will they sell
>off QuickTime also? Unfortunately many times these rumors end up being true.
> Apple has been making moves that are geared towards consumer products.
>
>Apple did stop development on Claris Works (Apple Works). Apple did spin
>off FileMaker Pro, Apple also damaged iMovie by dumbing it down, so anything
>is possible. I guess it's time to buy the latest versions of FCP and Logic
>before the prices go way up.
>
>Dedric Terry <dterry@keyofd.net> wrote:
>>
>>Here's the original source from this week:
>> http://provideocoalition.com/index.php/fcapria/story/apple_a vid_and_nab/
>>
>>and another from the same author, though earlier last year:
>> http://www.capria.tv/2007/09/21/apple-looking-to-sell-proapp s-division-proba
>>bly-not/
>>
>>It may just be fueled, or even originated simply on Apple's (then rumored,
>>now confirmed) pull out from NAB (which likely means nothing in and of
>>itself).
>>
>>I could see it from a pure business standpoint in that Apple's mainstay
>>really is products like the iPod, iTunes, iPhone, etc. The pro market is
>a
>>boost in reputation, but likely doesn't compare to iTunes sales. However,
>>as you noted, Apple is about selling a package, and to split a pro package
>>doesn't make sense on its' own. Rumors are what they are - rumors. ;-)
>>
>>Dedric
>>
>>
>>On 2/9/08 1:06 AM, in article 47ad6238@linux, "Jamie K"
>><Meta@Dimensional.com> wrote:
>>
>>>
>>> I haven't heard that one, Dedric. What's the source on that?
>>>
>>> I'd be surprise if it were true. Apple sells a lot of their priciest
>>> hardware based on having production-ready software available. It makes
>>> the Mac a viable platform for the media production market, a market
>>> where people spend for speed. Jobs is also into that market from other
>>> angles, with Pixar and as a distributor of content via iTunes. It all
>>> fits together.
>>>
>>> But if it were true, it would be interesting if the new company would
>>> port the Pro Apps to Linux...
>>>
>>> Cheers,
>>> -Jamie
>>> www.JamieKrutz.com
>>>
>>>
>>> James McCloskey wrote:
>>>> Damn, I hope not. Anything can happen. Apple sure seem to be cutting
>back
>>>> on things like FW, maybe this is a sign.
>>>>
>>>> Dedric Terry <dterry@keyofd.net> wrote:
>>>>> Anyone hear the rumor from more than one independant source that Apple
>might
>>>>> be (or may have already) selling it's Pro Apps division (Thompson/Grass
>>>>> Valley being the rumored buyer).
>>>>>
>>>>> Again, just a net rumor, so it might have been started by Sasquatch,
>or
>>>>> those guys that mess with Sasquatch on the beef jerky commercials.
>>>>>
>>>>
>>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95816 is a reply to message #95804] Sat, 09 February 2008 18:39 Go to previous messageGo to next message
Dedric Terry is currently offline  Dedric Terry   UNITED STATES
Messages: 788
Registered: June 2007
Senior Member
True - there was a bit of bashing to the article which doesn't help
credibility. The only credibility it might have is that it's a video editor
blog (I believe), but even that is suspect.

From a purely business standpoint, I can see it making sense - Apple really
doesn't need FCP, Logic or the pro market to thrive, and may just see a way
to streamline and do what they do even better, esp. if they are being chased
by Thompson to buy it, rather than seeking to unload it. FCP is hardly a
marginal success (more like a massive success) but that's how we would see
it - to consumers it's pretty much an unknown (just as are Avid, Cubase,
Quantel, ProTools, the idea of audio/video editing in general, etc).

When it comes to long term profitability most every company has to look at
the larger consumer and hobby market as the pro market (as in audio/video
production, not corp/business in general) is just way too small to make a
ripple in the ocean of consumer and business sales. That's not a knock of
the consumer products in the least - Apple has an impressive and highly
successful line, and I'm not saying Mac Pros are "consumer" systems since
they cover the bases from consumer to high end easily, where FCP just isn't
a consumer app by any stretch, even FCLE is more than an average consumer
needs.

Actually if Thompson/Grass Valley were to buy the division, I would kind of
fear for Logic's future (not FCP's though), but that's one speculation built
on top of a wild rumor, which is a bit like bull riding on a glacier. ;-))
Fun to speculate, but hardly meaningful unless someone signs on the dotted
line and Apple prints it on the website's front page.

Regards,
Dedric


On 2/9/08 2:08 PM, in article 47ae0853$1@linux, "James McCloskey"
<excelsm@hotmail.com> wrote:

>
> Many times there is some truth to the rumors. I see through the anti Mac
> bias in this article of minimizing Apples importance to NAB, and the kool-Aid
> comment and the employees are getting ready to abandon ship stuff, also a
> bit of a bash of FCP, which makes me suspicious. There are people that still
> want to belittle Apple as being a toy company with their mickey mouse
> computers,
> not a serious computer company. At the same time this article could be
> true.
>
> I don't know why Apple would do this, it's not like they need the money,
> but if they are losing money, I guess they would sell. So will they sell
> off QuickTime also? Unfortunately many times these rumors end up being true.
> Apple has been making moves that are geared towards consumer products.
>
> Apple did stop development on Claris Works (Apple Works). Apple did spin
> off FileMaker Pro, Apple also damaged iMovie by dumbing it down, so anything
> is possible. I guess it's time to buy the latest versions of FCP and Logic
> before the prices go way up.
>
> Dedric Terry <dterry@keyofd.net> wrote:
>>
>> Here's the original source from this week:
>> http://provideocoalition.com/index.php/fcapria/story/apple_a vid_and_nab/
>>
>> and another from the same author, though earlier last year:
>> http://www.capria.tv/2007/09/21/apple-looking-to-sell-proapp s-division-proba
>> bly-not/
>>
>> It may just be fueled, or even originated simply on Apple's (then rumored,
>> now confirmed) pull out from NAB (which likely means nothing in and of
>> itself).
>>
>> I could see it from a pure business standpoint in that Apple's mainstay
>> really is products like the iPod, iTunes, iPhone, etc. The pro market is
> a
>> boost in reputation, but likely doesn't compare to iTunes sales. However,
>> as you noted, Apple is about selling a package, and to split a pro package
>> doesn't make sense on its' own. Rumors are what they are - rumors. ;-)
>>
>> Dedric
>>
>>
>> On 2/9/08 1:06 AM, in article 47ad6238@linux, "Jamie K"
>> <Meta@Dimensional.com> wrote:
>>
>>>
>>> I haven't heard that one, Dedric. What's the source on that?
>>>
>>> I'd be surprise if it were true. Apple sells a lot of their priciest
>>> hardware based on having production-ready software available. It makes
>>> the Mac a viable platform for the media production market, a market
>>> where people spend for speed. Jobs is also into that market from other
>>> angles, with Pixar and as a distributor of content via iTunes. It all
>>> fits together.
>>>
>>> But if it were true, it would be interesting if the new company would
>>> port the Pro Apps to Linux...
>>>
>>> Cheers,
>>> -Jamie
>>> www.JamieKrutz.com
>>>
>>>
>>> James McCloskey wrote:
>>>> Damn, I hope not. Anything can happen. Apple sure seem to be cutting
> back
>>>> on things like FW, maybe this is a sign.
>>>>
>>>> Dedric Terry <dterry@keyofd.net> wrote:
>>>>> Anyone hear the rumor from more than one independant source that Apple
> might
>>>>> be (or may have already) selling it's Pro Apps division (Thompson/Grass
>>>>> Valley being the rumored buyer).
>>>>>
>>>>> Again, just a net rumor, so it might have been started by Sasquatch,
> or
>>>>> those guys that mess with Sasquatch on the beef jerky commercials.
>>>>>
>>>>
>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95851 is a reply to message #95747] Mon, 11 February 2008 02:43 Go to previous messageGo to next message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
I just read that Apple has a big press conference at the end of the month.
They may be headed in a different direction. Apple has dropped FW from
products. They dropped Computer from their name, which people thought they
wanted to be thought of as a consumer products company. Fasten your seat
belts, I have a feeling it's about to get bumpy.

Maybe all the time it took them to get Logic 8 out, took a toll on them.
Once again, the big companies can sell a lot more stuff to the masses then
they can to a few pro and semi pro musicians / video guys.

Dedric Terry <dterry@keyofd.net> wrote:
>Hi Chris,
>
>I've heard speculation from video producers that Avid is putting more into
>their road show than trade shows, but there is also the minor issue of
>decreased earnings and bringing on a new CAO to forge a new direction for
>the company. I think they see the writing on the wall - they may be
>established, but they aren't gaining new ground - just maintaining, barely.
>
>Yes, you are right, FCP is kicking their butts royally. Avid rooms are
>being bypassed for FCP on bigger and bigger projects here in the corporate
>and advertising markets.
>
>Regards,
>Dedric
>
>On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
><chrisl@adkproaudio.com> wrote:
>
>> Hi Dedric,
>> Yes probably the case with Apple. I think Apple in general just don't
>> need ot every do trade shows.
>> They already have MacWorld and with Apple stores and resellers you can
>> pretty much find out or see anything you want so not much point.
>>
>>
>> For Avid it was probably the utter lack of a something worth while to
show.
>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>> They have upgrade and support policies that make Waves and Digi seem
>> like Reaper in comparison.
>> Unlike Digi they do not have stable and compatible software hardware for
>> any current PC or MAC sense like version 5.2.
>> Premiere and Final Cut are sooo far ahead of them at this point it's silly.
>>
>> Chris
>>
>>
>>
>> Dedric Terry wrote:
>>> Trade shows seem to be losing too much ground to the net. Just quicker
and
>>> cheaper to reach customers that way than setting up a booth for mainly
other
>>> companies to walk by.
>>>
>>> My guess anyway...
>>>
>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>> <excelsm@hotmail.com> wrote:
>>>
>>>
>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>> nf
>>>> erence.html
>>>>
>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>> %2
>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>
>>>>
>>>
>>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95853 is a reply to message #95851] Mon, 11 February 2008 05:26 Go to previous messageGo to next message
Aaron Allen is currently offline  Aaron Allen   UNITED STATES
Messages: 1988
Registered: May 2008
Senior Member
FW... as in firewire?

AA

"James McCloskey" <excelsm@hotmail.com> wrote in message
news:47b018a6$1@linux...
>
> I just read that Apple has a big press conference at the end of the month.
> They may be headed in a different direction. Apple has dropped FW from
> products. They dropped Computer from their name, which people thought
> they
> wanted to be thought of as a consumer products company. Fasten your seat
> belts, I have a feeling it's about to get bumpy.
>
> Maybe all the time it took them to get Logic 8 out, took a toll on them.
> Once again, the big companies can sell a lot more stuff to the masses then
> they can to a few pro and semi pro musicians / video guys.
>
> Dedric Terry <dterry@keyofd.net> wrote:
>>Hi Chris,
>>
>>I've heard speculation from video producers that Avid is putting more into
>>their road show than trade shows, but there is also the minor issue of
>>decreased earnings and bringing on a new CAO to forge a new direction for
>>the company. I think they see the writing on the wall - they may be
>>established, but they aren't gaining new ground - just maintaining,
>>barely.
>>
>>Yes, you are right, FCP is kicking their butts royally. Avid rooms are
>>being bypassed for FCP on bigger and bigger projects here in the corporate
>>and advertising markets.
>>
>>Regards,
>>Dedric
>>
>>On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
>><chrisl@adkproaudio.com> wrote:
>>
>>> Hi Dedric,
>>> Yes probably the case with Apple. I think Apple in general just don't
>>> need ot every do trade shows.
>>> They already have MacWorld and with Apple stores and resellers you can
>>> pretty much find out or see anything you want so not much point.
>>>
>>>
>>> For Avid it was probably the utter lack of a something worth while to
> show.
>>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>>> They have upgrade and support policies that make Waves and Digi seem
>>> like Reaper in comparison.
>>> Unlike Digi they do not have stable and compatible software hardware for
>>> any current PC or MAC sense like version 5.2.
>>> Premiere and Final Cut are sooo far ahead of them at this point it's
>>> silly.
>>>
>>> Chris
>>>
>>>
>>>
>>> Dedric Terry wrote:
>>>> Trade shows seem to be losing too much ground to the net. Just quicker
> and
>>>> cheaper to reach customers that way than setting up a booth for mainly
> other
>>>> companies to walk by.
>>>>
>>>> My guess anyway...
>>>>
>>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>>> <excelsm@hotmail.com> wrote:
>>>>
>>>>
>>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>>> nf
>>>>> erence.html
>>>>>
>>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>>> %2
>>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>>
>>>>>
>>>>
>>>>
>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95864 is a reply to message #95851] Mon, 11 February 2008 09:03 Go to previous messageGo to next message
Jamie K is currently offline  Jamie K   UNITED STATES
Messages: 1115
Registered: July 2006
Senior Member
I don't expect Apple to exit the pro audio/video markets. Vertical
integration has worked very well for them.

Back when I was writing for MacWEEK, Apple dropped out of NAMM one year.
Which is to say they didn't have a booth. But they did have reps
wandering around the show, and there were Macs in other booths. It
didn't amount to them leaving the pro audio market.

So it's not unknown for them to skip having a booth at a major trade
show. It may mean there are no big announcements this year for that
market, no completely new products. And since Avid doesn't have a booth,
there's less pressure for Apple to do so.

Announcements Apple had been rumored to make at NAB included a new
descendant of Shake, a high end version of FCP, and the next Macbook Pro
update. And maybe blu-ray support in DVD Studio Pro.

Shake's features are already making their way into Motion. I have doubts
that there will be a "high-end" FCP - FCP itself just keeps getting
better and better. Blu-ray support in DVD Studio Pro will probably will
be added whenever Apple offers the option of Blu-ray drives on Macs. For
those who need it, third party drives and burning software are out now.

The next Macbook Pro update will most likely be a typical quiet launch
on a Tuesday (similar to the recent announcement of the updated iPhone
and iPod Touch, and before that the announcement of new Mac Pros a few
weeks before MacWorld Expo). That will probably happen within the next
month or so. Expected changes include a slight speed bump, Penryn chip
set, updated graphics, LED backlighting support in the 17", and a
multi-touch trackpad like the Air.

The next Apple press conference is most likely about 3rd party developer
support for the iPhone.

Switching from FW to USB on the iPod was probably a cost saving measure
that also made it more accessible to more people. Not every computer has
FW.

Not putting FW on the Macbook Air is a more curious choice, but that may
be more about market positioning, (serving the needs of a very specific
market), while not stealing sales from the more expensive Macbook Pro
models. Plus it's one more (probably minor) way of making it smaller and
lighter and hitting the weight target.

That's how I read the news and rumors right now. We shall see.

Cheers,
-Jamie
www.JamieKrutzcom


James McCloskey wrote:
> I just read that Apple has a big press conference at the end of the month.
> They may be headed in a different direction. Apple has dropped FW from
> products. They dropped Computer from their name, which people thought they
> wanted to be thought of as a consumer products company. Fasten your seat
> belts, I have a feeling it's about to get bumpy.
>
> Maybe all the time it took them to get Logic 8 out, took a toll on them.
> Once again, the big companies can sell a lot more stuff to the masses then
> they can to a few pro and semi pro musicians / video guys.
>
> Dedric Terry <dterry@keyofd.net> wrote:
>> Hi Chris,
>>
>> I've heard speculation from video producers that Avid is putting more into
>> their road show than trade shows, but there is also the minor issue of
>> decreased earnings and bringing on a new CAO to forge a new direction for
>> the company. I think they see the writing on the wall - they may be
>> established, but they aren't gaining new ground - just maintaining, barely.
>>
>> Yes, you are right, FCP is kicking their butts royally. Avid rooms are
>> being bypassed for FCP on bigger and bigger projects here in the corporate
>> and advertising markets.
>>
>> Regards,
>> Dedric
>>
>> On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
>> <chrisl@adkproaudio.com> wrote:
>>
>>> Hi Dedric,
>>> Yes probably the case with Apple. I think Apple in general just don't
>>> need ot every do trade shows.
>>> They already have MacWorld and with Apple stores and resellers you can
>>> pretty much find out or see anything you want so not much point.
>>>
>>>
>>> For Avid it was probably the utter lack of a something worth while to
> show.
>>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>>> They have upgrade and support policies that make Waves and Digi seem
>>> like Reaper in comparison.
>>> Unlike Digi they do not have stable and compatible software hardware for
>>> any current PC or MAC sense like version 5.2.
>>> Premiere and Final Cut are sooo far ahead of them at this point it's silly.
>>>
>>> Chris
>>>
>>>
>>>
>>> Dedric Terry wrote:
>>>> Trade shows seem to be losing too much ground to the net. Just quicker
> and
>>>> cheaper to reach customers that way than setting up a booth for mainly
> other
>>>> companies to walk by.
>>>>
>>>> My guess anyway...
>>>>
>>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>>> <excelsm@hotmail.com> wrote:
>>>>
>>>>
>>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>>> nf
>>>>> erence.html
>>>>>
>>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>>> %2
>>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>>
>>>>>
>>>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95866 is a reply to message #95864] Mon, 11 February 2008 12:05 Go to previous messageGo to next message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
Apple dropped FireWire from iPods, which sucked for anybody using older Macs,
and they didn't put FW on their latest product, MacBook Air. It seems like
they are going away from more pro features.

My guess is, the big announcement will be new iPhones and new carriers.


Jamie K <Meta@Dimensional.com> wrote:
>
>I don't expect Apple to exit the pro audio/video markets. Vertical
>integration has worked very well for them.
>
>Back when I was writing for MacWEEK, Apple dropped out of NAMM one year.

>Which is to say they didn't have a booth. But they did have reps
>wandering around the show, and there were Macs in other booths. It
>didn't amount to them leaving the pro audio market.
>
>So it's not unknown for them to skip having a booth at a major trade
>show. It may mean there are no big announcements this year for that
>market, no completely new products. And since Avid doesn't have a booth,

>there's less pressure for Apple to do so.
>
>Announcements Apple had been rumored to make at NAB included a new
>descendant of Shake, a high end version of FCP, and the next Macbook Pro

>update. And maybe blu-ray support in DVD Studio Pro.
>
>Shake's features are already making their way into Motion. I have doubts

>that there will be a "high-end" FCP - FCP itself just keeps getting
>better and better. Blu-ray support in DVD Studio Pro will probably will

>be added whenever Apple offers the option of Blu-ray drives on Macs. For

>those who need it, third party drives and burning software are out now.
>
>The next Macbook Pro update will most likely be a typical quiet launch
>on a Tuesday (similar to the recent announcement of the updated iPhone
>and iPod Touch, and before that the announcement of new Mac Pros a few
>weeks before MacWorld Expo). That will probably happen within the next
>month or so. Expected changes include a slight speed bump, Penryn chip
>set, updated graphics, LED backlighting support in the 17", and a
>multi-touch trackpad like the Air.
>
>The next Apple press conference is most likely about 3rd party developer

>support for the iPhone.
>
>Switching from FW to USB on the iPod was probably a cost saving measure

>that also made it more accessible to more people. Not every computer has

>FW.
>
>Not putting FW on the Macbook Air is a more curious choice, but that may

>be more about market positioning, (serving the needs of a very specific

>market), while not stealing sales from the more expensive Macbook Pro
>models. Plus it's one more (probably minor) way of making it smaller and

>lighter and hitting the weight target.
>
>That's how I read the news and rumors right now. We shall see.
>
>Cheers,
> -Jamie
> www.JamieKrutzcom
>
>
>James McCloskey wrote:
>> I just read that Apple has a big press conference at the end of the month.
>> They may be headed in a different direction. Apple has dropped FW from
>> products. They dropped Computer from their name, which people thought
they
>> wanted to be thought of as a consumer products company. Fasten your seat
>> belts, I have a feeling it's about to get bumpy.
>>
>> Maybe all the time it took them to get Logic 8 out, took a toll on them.
>> Once again, the big companies can sell a lot more stuff to the masses
then
>> they can to a few pro and semi pro musicians / video guys.
>>
>> Dedric Terry <dterry@keyofd.net> wrote:
>>> Hi Chris,
>>>
>>> I've heard speculation from video producers that Avid is putting more
into
>>> their road show than trade shows, but there is also the minor issue of
>>> decreased earnings and bringing on a new CAO to forge a new direction
for
>>> the company. I think they see the writing on the wall - they may be
>>> established, but they aren't gaining new ground - just maintaining, barely.
>>>
>>> Yes, you are right, FCP is kicking their butts royally. Avid rooms are
>>> being bypassed for FCP on bigger and bigger projects here in the corporate
>>> and advertising markets.
>>>
>>> Regards,
>>> Dedric
>>>
>>> On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
>>> <chrisl@adkproaudio.com> wrote:
>>>
>>>> Hi Dedric,
>>>> Yes probably the case with Apple. I think Apple in general just don't
>>>> need ot every do trade shows.
>>>> They already have MacWorld and with Apple stores and resellers you
can
>>>> pretty much find out or see anything you want so not much point.
>>>>
>>>>
>>>> For Avid it was probably the utter lack of a something worth while to
>> show.
>>>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>>>> They have upgrade and support policies that make Waves and Digi seem
>>>> like Reaper in comparison.
>>>> Unlike Digi they do not have stable and compatible software hardware
for
>>>> any current PC or MAC sense like version 5.2.
>>>> Premiere and Final Cut are sooo far ahead of them at this point it's
silly.
>>>>
>>>> Chris
>>>>
>>>>
>>>>
>>>> Dedric Terry wrote:
>>>>> Trade shows seem to be losing too much ground to the net. Just quicker
>> and
>>>>> cheaper to reach customers that way than setting up a booth for mainly
>> other
>>>>> companies to walk by.
>>>>>
>>>>> My guess anyway...
>>>>>
>>>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>>>> <excelsm@hotmail.com> wrote:
>>>>>
>>>>>
>>>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>>>> nf
>>>>>> erence.html
>>>>>>
>>>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>>>> %2
>>>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>>>
>>>>>>
>>>>>
>>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95868 is a reply to message #95866] Mon, 11 February 2008 12:20 Go to previous messageGo to next message
Jamie K is currently offline  Jamie K   UNITED STATES
Messages: 1115
Registered: July 2006
Senior Member
James McCloskey wrote:
> Apple dropped FireWire from iPods, which sucked for anybody using older Macs,
> and they didn't put FW on their latest product, MacBook Air.

Right, the iPod thing was probably to standardize on USB since that's a
port that both Macs and MSWindows boxes all have. The Air thing was
probably what I mentioned below.


It seems like
> they are going away from more pro features.

I don't see a trend there.

To the contrary, they recently updated the Mac Pro desktop machines.
They just released a free pro apps update.


> My guess is, the big announcement will be new iPhones and new carriers.

Can they support new carriers already? Don't they have at least another
year of exclusivity with AT&T, or are you talking about other markets?

Cheers,
-Jamie
www.JamieKrutz.com



> Jamie K <Meta@Dimensional.com> wrote:
>> I don't expect Apple to exit the pro audio/video markets. Vertical
>> integration has worked very well for them.
>>
>> Back when I was writing for MacWEEK, Apple dropped out of NAMM one year.
>
>> Which is to say they didn't have a booth. But they did have reps
>> wandering around the show, and there were Macs in other booths. It
>> didn't amount to them leaving the pro audio market.
>>
>> So it's not unknown for them to skip having a booth at a major trade
>> show. It may mean there are no big announcements this year for that
>> market, no completely new products. And since Avid doesn't have a booth,
>
>> there's less pressure for Apple to do so.
>>
>> Announcements Apple had been rumored to make at NAB included a new
>> descendant of Shake, a high end version of FCP, and the next Macbook Pro
>
>> update. And maybe blu-ray support in DVD Studio Pro.
>>
>> Shake's features are already making their way into Motion. I have doubts
>
>> that there will be a "high-end" FCP - FCP itself just keeps getting
>> better and better. Blu-ray support in DVD Studio Pro will probably will
>
>> be added whenever Apple offers the option of Blu-ray drives on Macs. For
>
>> those who need it, third party drives and burning software are out now.
>>
>> The next Macbook Pro update will most likely be a typical quiet launch
>> on a Tuesday (similar to the recent announcement of the updated iPhone
>> and iPod Touch, and before that the announcement of new Mac Pros a few
>> weeks before MacWorld Expo). That will probably happen within the next
>> month or so. Expected changes include a slight speed bump, Penryn chip
>> set, updated graphics, LED backlighting support in the 17", and a
>> multi-touch trackpad like the Air.
>>
>> The next Apple press conference is most likely about 3rd party developer
>
>> support for the iPhone.
>>
>> Switching from FW to USB on the iPod was probably a cost saving measure
>
>> that also made it more accessible to more people. Not every computer has
>
>> FW.
>>
>> Not putting FW on the Macbook Air is a more curious choice, but that may
>
>> be more about market positioning, (serving the needs of a very specific
>
>> market), while not stealing sales from the more expensive Macbook Pro
>> models. Plus it's one more (probably minor) way of making it smaller and
>
>> lighter and hitting the weight target.
>>
>> That's how I read the news and rumors right now. We shall see.
>>
>> Cheers,
>> -Jamie
>> www.JamieKrutzcom
>>
>>
>> James McCloskey wrote:
>>> I just read that Apple has a big press conference at the end of the month.
>>> They may be headed in a different direction. Apple has dropped FW from
>>> products. They dropped Computer from their name, which people thought
> they
>>> wanted to be thought of as a consumer products company. Fasten your seat
>>> belts, I have a feeling it's about to get bumpy.
>>>
>>> Maybe all the time it took them to get Logic 8 out, took a toll on them.
>>> Once again, the big companies can sell a lot more stuff to the masses
> then
>>> they can to a few pro and semi pro musicians / video guys.
>>>
>>> Dedric Terry <dterry@keyofd.net> wrote:
>>>> Hi Chris,
>>>>
>>>> I've heard speculation from video producers that Avid is putting more
> into
>>>> their road show than trade shows, but there is also the minor issue of
>>>> decreased earnings and bringing on a new CAO to forge a new direction
> for
>>>> the company. I think they see the writing on the wall - they may be
>>>> established, but they aren't gaining new ground - just maintaining, barely.
>>>>
>>>> Yes, you are right, FCP is kicking their butts royally. Avid rooms are
>>>> being bypassed for FCP on bigger and bigger projects here in the corporate
>>>> and advertising markets.
>>>>
>>>> Regards,
>>>> Dedric
>>>>
>>>> On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
>>>> <chrisl@adkproaudio.com> wrote:
>>>>
>>>>> Hi Dedric,
>>>>> Yes probably the case with Apple. I think Apple in general just don't
>>>>> need ot every do trade shows.
>>>>> They already have MacWorld and with Apple stores and resellers you
> can
>>>>> pretty much find out or see anything you want so not much point.
>>>>>
>>>>>
>>>>> For Avid it was probably the utter lack of a something worth while to
>>> show.
>>>>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>>>>> They have upgrade and support policies that make Waves and Digi seem
>>>>> like Reaper in comparison.
>>>>> Unlike Digi they do not have stable and compatible software hardware
> for
>>>>> any current PC or MAC sense like version 5.2.
>>>>> Premiere and Final Cut are sooo far ahead of them at this point it's
> silly.
>>>>> Chris
>>>>>
>>>>>
>>>>>
>>>>> Dedric Terry wrote:
>>>>>> Trade shows seem to be losing too much ground to the net. Just quicker
>>> and
>>>>>> cheaper to reach customers that way than setting up a booth for mainly
>>> other
>>>>>> companies to walk by.
>>>>>>
>>>>>> My guess anyway...
>>>>>>
>>>>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>>>>> <excelsm@hotmail.com> wrote:
>>>>>>
>>>>>>
>>>>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>>>>> nf
>>>>>>> erence.html
>>>>>>>
>>>>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>>>>> %2
>>>>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>>>>
>>>>>>>
>>>>>>
>
Re: Wow, Apple and Avid Technology pull out of NAB. [message #95872 is a reply to message #95868] Mon, 11 February 2008 18:39 Go to previous message
excelav is currently offline  excelav   
Messages: 2130
Registered: July 2005
Location: Metro Detroit
Senior Member
Jamie K <Meta@Dimensional.com> wrote:
>James McCloskey wrote:
>> Apple dropped FireWire from iPods, which sucked for anybody using older
Macs,
>> and they didn't put FW on their latest product, MacBook Air.
>
>Right, the iPod thing was probably to standardize on USB since that's a

>port that both Macs and MSWindows boxes all have. The Air thing was
>probably what I mentioned below.
>
>
>It seems like
>> they are going away from more pro features.
>
>I don't see a trend there.
>
>To the contrary, they recently updated the Mac Pro desktop machines.
>They just released a free pro apps update.
>
>
>> My guess is, the big announcement will be new iPhones and new carriers.

>
>Can they support new carriers already? Don't they have at least another

>year of exclusivity with AT&T, or are you talking about other markets?
>
>Cheers,
> -Jamie
> www.JamieKrutz.com
>
>

I've heard rumors, but I think it's just speculation.

>
>> Jamie K <Meta@Dimensional.com> wrote:
>>> I don't expect Apple to exit the pro audio/video markets. Vertical
>>> integration has worked very well for them.
>>>
>>> Back when I was writing for MacWEEK, Apple dropped out of NAMM one year.
>>
>>> Which is to say they didn't have a booth. But they did have reps
>>> wandering around the show, and there were Macs in other booths. It
>>> didn't amount to them leaving the pro audio market.
>>>
>>> So it's not unknown for them to skip having a booth at a major trade

>>> show. It may mean there are no big announcements this year for that
>>> market, no completely new products. And since Avid doesn't have a booth,
>>
>>> there's less pressure for Apple to do so.
>>>
>>> Announcements Apple had been rumored to make at NAB included a new
>>> descendant of Shake, a high end version of FCP, and the next Macbook
Pro
>>
>>> update. And maybe blu-ray support in DVD Studio Pro.
>>>
>>> Shake's features are already making their way into Motion. I have doubts
>>
>>> that there will be a "high-end" FCP - FCP itself just keeps getting
>>> better and better. Blu-ray support in DVD Studio Pro will probably will
>>
>>> be added whenever Apple offers the option of Blu-ray drives on Macs.
For
>>
>>> those who need it, third party drives and burning software are out now.
>>>
>>> The next Macbook Pro update will most likely be a typical quiet launch

>>> on a Tuesday (similar to the recent announcement of the updated iPhone

>>> and iPod Touch, and before that the announcement of new Mac Pros a few

>>> weeks before MacWorld Expo). That will probably happen within the next

>>> month or so. Expected changes include a slight speed bump, Penryn chip

>>> set, updated graphics, LED backlighting support in the 17", and a
>>> multi-touch trackpad like the Air.
>>>
>>> The next Apple press conference is most likely about 3rd party developer
>>
>>> support for the iPhone.
>>>
>>> Switching from FW to USB on the iPod was probably a cost saving measure
>>
>>> that also made it more accessible to more people. Not every computer
has
>>
>>> FW.
>>>
>>> Not putting FW on the Macbook Air is a more curious choice, but that
may
>>
>>> be more about market positioning, (serving the needs of a very specific
>>
>>> market), while not stealing sales from the more expensive Macbook Pro

>>> models. Plus it's one more (probably minor) way of making it smaller
and
>>
>>> lighter and hitting the weight target.
>>>
>>> That's how I read the news and rumors right now. We shall see.
>>>
>>> Cheers,
>>> -Jamie
>>> www.JamieKrutzcom
>>>
>>>
>>> James McCloskey wrote:
>>>> I just read that Apple has a big press conference at the end of the
month.
>>>> They may be headed in a different direction. Apple has dropped FW
from
>>>> products. They dropped Computer from their name, which people thought
>> they
>>>> wanted to be thought of as a consumer products company. Fasten your
seat
>>>> belts, I have a feeling it's about to get bumpy.
>>>>
>>>> Maybe all the time it took them to get Logic 8 out, took a toll on
them.
>>>> Once again, the big companies can sell a lot more stuff to the masses
>> then
>>>> they can to a few pro and semi pro musicians / video guys.
>>>>
>>>> Dedric Terry <dterry@keyofd.net> wrote:
>>>>> Hi Chris,
>>>>>
>>>>> I've heard speculation from video producers that Avid is putting more
>> into
>>>>> their road show than trade shows, but there is also the minor issue
of
>>>>> decreased earnings and bringing on a new CAO to forge a new direction
>> for
>>>>> the company. I think they see the writing on the wall - they may be
>>>>> established, but they aren't gaining new ground - just maintaining,
barely.
>>>>>
>>>>> Yes, you are right, FCP is kicking their butts royally. Avid rooms
are
>>>>> being bypassed for FCP on bigger and bigger projects here in the corporate
>>>>> and advertising markets.
>>>>>
>>>>> Regards,
>>>>> Dedric
>>>>>
>>>>> On 2/7/08 9:57 PM, in article 47abe3f7$1@linux, "Chris Ludwig"
>>>>> <chrisl@adkproaudio.com> wrote:
>>>>>
>>>>>> Hi Dedric,
>>>>>> Yes probably the case with Apple. I think Apple in general just don't
>>>>>> need ot every do trade shows.
>>>>>> They already have MacWorld and with Apple stores and resellers you
>> can
>>>>>> pretty much find out or see anything you want so not much point.
>>>>>>
>>>>>>
>>>>>> For Avid it was probably the utter lack of a something worth while
to
>>>> show.
>>>>>> Both Premiere, Final Cut and even Vegas are kicking their ass.
>>>>>> They have upgrade and support policies that make Waves and Digi seem
>>>>>> like Reaper in comparison.
>>>>>> Unlike Digi they do not have stable and compatible software hardware
>> for
>>>>>> any current PC or MAC sense like version 5.2.
>>>>>> Premiere and Final Cut are sooo far ahead of them at this point it's
>> silly.
>>>>>> Chris
>>>>>>
>>>>>>
>>>>>>
>>>>>> Dedric Terry wrote:
>>>>>>> Trade shows seem to be losing too much ground to the net. Just quicker
>>>> and
>>>>>>> cheaper to reach customers that way than setting up a booth for mainly
>>>> other
>>>>>>> companies to walk by.
>>>>>>>
>>>>>>> My guess anyway...
>>>>>>>
>>>>>>> On 2/7/08 9:18 PM, in article 47abca08$1@linux, "James McCloskey"
>>>>>>> <excelsm@hotmail.com> wrote:
>>>>>>>
>>>>>>>
>>>>>>>> http://www.appleinsider.com/articles/08/02/07/apple_pulls_ou t_of_2008_nab_co
>>>>>>>> nf
>>>>>>>> erence.html
>>>>>>>>
>>>>>>>> http://translate.google.com/translate?u=http%3A%2F%2Fwww.set teb.it%2Fcontent
>>>>>>>> %2
>>>>>>>> Fview%2F3391&langpair=it%7Cen&hl=it&ie=UTF-8
>>>>>>>>
>>>>>>>>
>>>>>>>
>>
Previous Topic: Just when you thought Mayberry was safe again...
Next Topic: Smoke on the Yangtze
Goto Forum:
  


Current Time: Sun Dec 15 12:59:44 PST 2024

Total time taken to generate the page: 0.08879 seconds